厂迟辞谤测:听Lisa Sollie听| Photo: Cody Ingram
As part of the University of West Alabama鈥檚 continued emphasis on strengthening institutional communications, marketing, and brand advancement, UWA President Dr. Todd G. Fritch has announced the appointment of Betsy Compton as Executive Director of Communications & Marketing.
Established in 2025 as a centralized division reporting directly to the President, the Office of Communications & Marketing was elevated early in Fritch’s administration to support the University鈥檚 strategic priorities through coordinated messaging, executive communications, marketing strategy, brand management, and integrated communications efforts across the institution.
Compton will continue serving as a member of the President鈥檚 Cabinet and leading the expansion of the University鈥檚 comprehensive communications and marketing initiatives in support of academic affairs, enrollment management, athletics, advancement, student affairs, and administrative operations.
鈥淐ommunications and marketing play an increasingly important role in advancing the University鈥檚 strategic priorities and institutional visibility,鈥� Fritch said. 鈥淏etsy has provided leadership throughout the establishment and transition of the division, and her experience and institutional knowledge have helped position the Office of Communications & Marketing for continued growth and success.鈥�
Compton has served the University in communications and marketing roles for nearly two decades, having served as Interim Executive Director of Communications & Marketing since the division’s transition from Institutional Advancement last year.
A two-time graduate of the University of West Alabama, Compton joined the University staff in 2007 as a graphic designer in UWA Printing Services, before serving Institutional Advancement in roles supporting public relations, brand management, executive communications, and strategic messaging initiatives.
鈥淚 am grateful for the opportunity to continue serving the University in this role,鈥� Compton said. 鈥淯WA has been an important part of my life both personally and professionally, and I look forward to continuing to work alongside colleagues across campus to support the mission and future of the University.鈥�
The Office of Communications & Marketing serves as the University鈥檚 central communications resource and collaborates with units across campus to support communications, marketing, branding, media relations, and engagement to advance the University’s mission.听